How Outbound Links affect Page Rank

In my last post, I discussed that in certain cases outbound links prove beneficial for your website. You can have a look how they are beneficial and in what cases you must place outbound links in your website in my previous post. Now in this post we will have a look how Google calculate the Page Rank for a certain Page and what is the affect of the outbound links of a page on Page Rank of the page. No doubt, not all of us want a higher PR. Here are few SEO Tips of mine, which I learn from my SEO Experience that how you can earn good page rank from Google.
•Update your web page regularly. Now if you update your Web Pages regularly Google will give you 2 points out of the ten total points.
•Add new Web Pages regularly in your website. You will be getting 4 points from Google if you add regular new pages to your website.
•Google will award you with 7 points if you have good neighborhood with the ranked directories.
•Google will give you 8 out of ten points if you link to giant monster sites like Face book, Orkut, Digg, Now public, Stumble, Squidoo, Live etc.
•Google will award you with 9 out of ten points if your website has good and quality in bound links.
•Google will award you 5 out of ten points if your website does not contain any broken links.
• If you have considered all the above-mentioned points, Google will award you 10 out of 10 points.
Now you must consider these few things before starting your struggle for PR. Now what role out bound links play in your PR and how Google ultimately calculate your PR is here. Suppose you got a page, “A” and you want to calculate the PR of page “A”. Now the PR of the page “A” calculated as
PR (A) = (1-D) +D (PRP1/O+PRP2/O+PRP3/O+…...+PRPN/O)
Do not get confused let me explain this formula. Here D stands for the dumping factor which the original PR and diluted on the bases of links coming from the other websites. It has value of 0.85 in most of the algorithms. PRP1 to PRPN is the Page rank of all the pages to which your web page is linking and O stands for number of outbound links of each page. In more simple words, we can define it as
“A” page's Page Rank = 0.15 + 0.85 * (a "share" of the Page Rank of every page that links to it)
Share= PR of the page divided by the number of outgoing links

Now from this equation we came to find out the relationship of outbound links to your PR. If the page linking to you has numerous out going links it can harm your PR. In my last article, I told you not give an outbound links to link farms and Spam sites. Now here it shows how these spam sites can harm your PR. Suppose you exchange a link with a website having PR 6 and number of outbound links are equal to 500 and on the other hand you exchange a link with a website having PR 3 but number of outbound links are only 50 or below 50. According to my SEO Experience, I will suggest you link with the site having PR 3 with 50 outbound links. There are many things, which can play a role in breaching Page rank of your page, and they are.
• Dirty Inbound Links like links form poker, porn and adult websites
• Link Spamming
• Duplicate or copied content
• Broken Links
• Black Hat SEO Techniques
By following these SEO Tips, you can surely achieve a good PR and you can easily analyze what role played by outbound links in PR

Role of Outbound Links in Search Engine Ranking

Almost all of us know that links play an important role in search engine optimization. Get links is one of the most common SEO Tips that people implement in their SEO. In my SEO Experience, I consider Links as the votes of the other sites given to your own website. The higher the votes your website acquire from other websites, higher will be the ranking of your website in search engine ranking. Your website can have two types of links from the other websites.

• The Inbound Links or the Back links

• The outbound Links or External Links

Inbound Links
These are those links, which are coming to your website from the other websites. People recommend having a high number of quality back links achieve high rankings in Google.
Out bound Links or External Links
These are the outgoing links from your website to the other website over the internet. The role of outbound links is a bit controversial in achievement of search engine rankings. In today’s article, we are going to discuss what role actually played by the outbound links to achieve search engine rankings.
Role of out bound links in Search Engine Ranking
There are hundreds of factors on the bases of which a search engine rank a particular website higher and outbound links in one of those factors. According to my SEO Experience out bound links helps you in getting yourself interconnected with web. By help of linking, you make friends and visitors from their website tend to visit your website. Many people say that out bound links breech the quality of your website and results in dropping the PR and traffic statistics of your website. However, according to my SEO Experience if out bound links used with proper caution and knowledge they will indeed help you in gaining both PR and traffic. Here are some SEO Tips that you must follow to place outbound links in your website.

• Do not add too many out bound links in your website as it may consider spamming by search engines

• Always try to add the outbound links of those websites that fall into your category and are relevant to your website.

• Try to add high-ranking websites in your outbound links as it will play a vital role in boosting up your ranking.

• Do not link spam web sites as search engine can consider your website a spam website

• Do not link to link farms and automated linking systems

• Try to use the anchor text wisely and efficiently. Do not use your Keywords in the anchor text. Try to use “Click here” or “Click” as an anchor text for your outbound links.

Advantages of having quality outbound links

• Linking with the other websites can help you in getting two way traffic that is form their website to yours and from your website to their.

• You can show your reader that you are interconnected in blogosphere and you are talking on the latest topics being discussed in the blogosphere.

• Links will help in bringing repeat customers

• Always keep in mind the universal law that you will definitely receive something after giving

• Outbound links shows that you have confidence in your website and there is nothing to hide

• By not linking to the other websites you are sending your visitors back to search engine and you will get nothing out of it

By following these SEO Tips in getting outbound links you will defiantly feel an increase in your website traffic and website ranking