What is Keyword Density and how to use keywords in content?

What is Keyword Density?
Almost all of us know that if we want to bring our website or blog at the top ranking in Google we have to use that Keyword in our content to an optimum level. However the use of a certain keyword must be viewed carefully and properly as Google or other search engines may consider this thing as spamming. So what is the appropriate level of density of a certain keyword in your content? According my SEO Experience there is no such proven keyword density formula which makes you sure that after implementing that formula you will rank at top against a key phrase in certain search engine. However there is a matter of common sense about the usage of the keywords in your content. This common sense varies from person to person and this is called your keyword density formula.
According to my SEO Experience and my SEO Tips I use following simple and easy steps to calculate density of keywords in my content.
•Write down the content in any editing software like MS Word or any other of your choice.
•Now use a tool called word count to count the total number of words in your content.
•Now suppose you want to optimize your content for a certain keyword say “SEO Tips”
•Use the Find tool of the editing software to find out the keyword “SEO Tips” in your content.
•Highlight the Keyword “SEO Tips”
•Now manually count how many times this keyword appears in your content.
•Now suppose the total number of words in your content are 1000
•Say you have used “SEO Tips” 10 times in your content.
•Simply divide number of keywords with total number of words in your content.
•The answer will be 10 divided by 1000 = 0.01
•Now Keyword density is the percentage of the keyword used in the content so the result will be multiplied by 100 to find out the percentage
•Now keyword density will be 1 percent

Appropriate Keyword Density in Content
Now the question arises what is the appropriate keyword density which must be followed. There is no hard and fast rule of having a particular keyword density but it’s recommended that your keyword density must be ranged from 3% to 5%. However Google algorithm changes this range from time to time

Where to use Keywords to achieve appropriate Keyword Density?
No this is very important question that where to use keywords to achieve keyword density and to avoid spamming. For example you have a content consisting of 200 words. To achieve 5% keyword density you have to use a certain keyword 10 times in the content according to our formula that is 200 into 0.050 =10. Now if you use the keyword only in the content it can be consider as spamming by the search engines. Here are a few locations where you can place your keywords to avoid spamming
•Try to use the keywords in Heading and sub headings
•Use keyword in the Meta tag of that particular page
•Try to use keyword in bullet listing or try to use in bold or italic format
•Try to break the content in various paragraphs and spread the keywords in those paragraphs
•Try to avoid the use of keyword twice in a line
•Try to use Keywords in the bread crumbs

By using these SEO tips you can surely achieve optimum keyword density with avoiding any penalty by search engine for spamming.

Steps in Keywords Research and Placement

Steps in Keywords Research and Placement

Today I am going to write one of the most important aspects of on page SEO that is keyword selection and placement of the keywords on your web pages or websites. Right keyword placement and selection plays an important role in boosting the ranking of your website in various search engines.
The very first step is to analyze your website for traffic. Analyze either your website is receiving traffic or not. If your website is not receiving traffic just sit and brain storm the keywords and right them down in an excel work sheet. Find out the keywords mostly searched in your niche by the people. You can find these keywords with the help of Keywords tools like Google Keywords Tool, Overture and Word Tracker etc.
However if your site is receiving search traffic from any search engine create your own seed list by pasting historical data from search engine in to your own excel worksheet. Now if you feel that you have enough keyword data to use them in your website go on using them however if you think data is still insufficient you can use junk mails, analysis of your competitors website, television programs and news resources to generate fresh and competitive keywords for yourself. You can use dictionary and thesaurus as well to create modifications for your keywords. You can use semantically similar phrases, which you think are the searched most in search engines. You can use the range of keywords tools to find out the best keywords with appropriate search volumes as well. Now when you are ready with your selected terms just open Microsoft Intelligence, Google Keyword Tool or Google Keyword Estimator to find out whether these search terms have sufficient search volume. If you find these search terms have low search volume then promptly discard those search terms for SEO. You can use low volume group in your PPC Campaign later. Do your keyword terms has certain market value for your business if no then discard the low volume search terms. Run a low cost and effective ad word Campaign to find out the conversion estimate for your keywords, traffic and test wording. Discard low performing keywords from your list and use negative keyword to remove irrelevant search results. Align keywords with URLs and store the keywords and the related URLs in the excel file. Use conversions and ranking data to improve your site structure and pages for those you wanted to build the links.